Lose It vs MyFitnessPal
Lose It! and MyFitnessPal are both free to start and both put the barcode scanner behind a paywall. They differ on price, on what the free plan includes and on macros. Here's how they compare, checked on their official pages and store listings.
Lose It vs MyFitnessPal at a glance
| Feature | Lose It! | MyFitnessPal | BodyMacros |
|---|---|---|---|
| Free plan | Yes (Basic): calorie budget, food and exercise logging | Yes: food, exercise and weight logging | No: a 7-day free trial, then one subscription |
| Paid plan (US) | Premium: $79.99 a year (no monthly plan in its pricing article); lifetime $299.99 | Premium: $79.99 a year or $19.99 a month | One price, shown in the app before you subscribe |
| Barcode scanner | Premium only | Premium only | Included |
| Macro tracking | Premium (macro and nutrient tracking) | Logged free; custom macro goals in Premium | Estimated for you, adjusted weekly |
| Food database (as listed) | More than 56 million items (US listing) | More than 20.5 million foods | Includes the Brazilian TACO table |
| Weekly adaptive targets | Not checked | Not listed on its plan page | Yes, with the reason in plain words |
| Lifting log | Exercise logging | Exercise tracking (free) | Lifting log that shapes your estimates |
Last checked on the official plan pages and app store listings on November 10, 2026. Prices are US prices in US dollars before tax; prices in other countries differ. "Not checked" means we have not verified it. The BodyMacros column describes the app at launch.
The short verdict
Pick Lose It! if you mostly want a simple daily calorie budget and like the idea of a lifetime option. Pick MyFitnessPal if you want to see macros on the free plan and a monthly paid option. Both charge for the barcode scanner. If you lift and want your training to shape your targets, BodyMacros is built for that.
Free vs Premium
Lose It!'s free Basic plan gives you a daily calorie budget, food and exercise logging and its food database; Premium, at $79.99 a year in the US with no monthly plan in its official pricing article, adds the barcode scanner, photo and voice logging, macro and nutrient tracking and fasting. MyFitnessPal's free plan logs food, exercise and weight; Premium, at $79.99 a year or $19.99 a month, adds the scanner, custom macro goals and ad-free logging.
Food logging and barcode scanning
Both apps put the barcode scanner in their paid plan. Lose It! lists a database of more than 56 million items in its US store listing; MyFitnessPal lists more than 20.5 million foods. Neither publishes an accuracy figure we could check, so the entry you pick matters: compare a few with the label on the package before you rely on them.
Macro tracking depth
On MyFitnessPal, the free plan shows the protein, carbs and fat of what you log, and Premium lets you set custom macro goals by gram, meal or day. On Lose It!, macro and nutrient tracking is listed as a Premium feature. Neither plan page lists targets that adjust each week from your weight trend.
For lifters: protein and training
Both apps log exercise, mostly as calories burned, and neither plan page lists a protein target based on your training. BodyMacros logs your lifts next to your food, sets protein from your body weight and goal, and re-estimates calories and macros every week from your weight trend and the days you train.
Cronometer vs Lose It
Cronometer's free plan includes the barcode scanner, which both Lose It! and MyFitnessPal charge for, plus custom macro targets and up to 95 nutrients. Gold costs $59.99 a year or $10.99 a month in the US. Its interface is in English only. Our MyFitnessPal vs Cronometer page covers it in detail.
Lose It alternatives
If you want adaptive targets, MacroFactor and BodyMacros both re-estimate them from your data. If you want the most from a free plan, Cronometer's includes the scanner. Our other pages compare each app on the same points.
FAQ
Is Lose It better than MyFitnessPal for weight loss?
Neither app makes you lose weight; a calorie deficit you can keep does. Lose It! is built around a simple daily calorie budget, while MyFitnessPal shows more nutrition detail on its free plan. Pick the one you'll log in every day. If you lift, an app that adjusts your targets to your trend helps more.
Is Lose It free?
Yes, Lose It! has a free Basic plan with a daily calorie budget, food and exercise logging and its food database. The barcode scanner, photo and voice logging and macro tracking are Premium, at $79.99 a year in the US, with a $299.99 lifetime option, according to its pricing article checked in November 2026.
Which is more accurate, Lose It or MyFitnessPal?
Neither publishes an accuracy figure we could check, and both have very large food databases. In practice, accuracy depends on you: choosing entries that match the label, weighing your food and logging oils and drinks matter more than which app you use. Compare a few entries with the package before you trust them.
Can you track macros on Lose It?
Yes, but macro and nutrient tracking is listed as a Premium feature in Lose It!'s App Store listing, together with the barcode scanner and photo logging. Premium costs $79.99 a year in the US as of November 2026. MyFitnessPal shows macros on its free plan and charges for custom macro goals.
Track this in the app
Log your food and your lifts in one place. Your estimates adjust each week to how you eat and train.
Coming soon to the App Store and Google Play
7 days free, then billed by the App Store or Google Play. Cancel any time in your store account.